How I'm avoiding Black Friday

Updated: Dec 9, 2020

I am a SUCKER for a deal. I have been since I was young. 50p off a pack of chocolate bars? I couldn't say no! Think about how much money I would save in the long run.

Even as an adult, I find it very tricky to turn down a good deal, which makes Black Friday/Black Weekend/Cyber Monday an exciting time for me.

(Maybe exciting is the wrong word...


...Dangerous? Perhaps? - for my wallet, definitely)


For shops, Black Friday is an opportunity to sell a lot of product really fast, and especially after a year of pandemic and reduced sales, big businesses are eager for the money to come in over this weekend. I've seen some brands offering clothing for under a pound.

Sure, a great deal. But it begs the question: who has made these clothes, how much are they getting paid. Modern slavery is a massive part of fast fashion, and Black Friday as a result exploits these people even more.

Not only do ethics play a big part of my reasons to not shop this Black Friday, but also sustainable elements too. I don't need anything right now, and so buying just for a deal would be an impulse buy and potentially something I won't wear often, or the quality will be low and so it won't last, or I haven't properly researched the brand's sustainable ideals and therefore might be supporting bad production practises. Like, for example, modern slavery.



Knowledge is POWER:

  • 1 in 5 people regret their Black Friday and Cyber Monday purchases [@theupcycleproject ; instagram]

  • Due to the extent of online shopping, UK deliveries are expected to release over 429,000 tonnes of carbon emissons into the atmosphere [@fash_rev ; instagram]

  • 80% of all clothing produced ends up in landfills or incinerated [@GlobalFashionAgenda ; instagram]

  • With cheap clothing comes less than adequate wages for garment workers, and in some cases these workers can't afford basic necessities like food.

Mind blowing right?


More demand means more supply.


Avoiding Black Friday:

  1. Email blasts - I get probably close to, if not over, 100 emails from subscriptions a day. This past week I have received large amounts Black Friday promotional broadcasts. I have started to unsubscribe from brands which I have deemed not quite good enough in sustainability.

  2. Social media - I am also starting to unfollow brands which aren't good enough in sustainable practises (Topshop was the first to go). This is part of my larger commitment to shopping more sustainably, and will hopefully remove temptation to click on a link to a cute jumper in the future.

  3. Impulse buying - admittedly I have clicked a few links with some irresistible deals. However, I managed to reconsider the items before I pressed buy, and concluded I didn't need them, I hadn't researched the brand's practises so I couldn't


Instead of buying from Big Brands:

As a commitment to this blog, I am trying to take an interest in small businesses. Shopping from those people who are side hustling or have turned their side hustle into a full time job. This takes the emphasis off of the big brands with bad practises and turns it towards ethically, sustainably and also creatively-minded people. In return you get handmade/hand-curated items, often made and delivered using recycled materials (or recyclable materials).


Buying from businesses with poor ethics and low sustainability considerations casts a vote of encouragement for this to continue.



Join me as I try to break my bad habits surrounding Black Friday, and shopping in general. We are looking for brands which consider their practises in production and selling, in terms of better ethics, less waste, less carbon emissions, recycled/recyclable materials.


Got some good tips for shopping better on Black Friday? Suggest them down in the comments, I'd love to hear them!


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